design

Priscilla ChristiE

I bring a creative mindset, strategic-thinking, and a business perspective to every project – large or small.

portfolio samples

about me

Artist. Strategist. Detail-oriented, big-picture thinker. Driven. Focused. Team player and problem solver. Experienced, life-long learner.

My professional career, working as a Marketing Communications Manager, Brand Manager, and Advertising Assistant, provides a strong foundation for my work as a graphic and web designer.

Every project begins with understanding a client's core goals, business strategy, industry, and competitive landscape.

I take a consultative approach and offer multi-faceted services that include branding, graphic design, web design, content development, writing/editing, search engine optimization, and social media services.

Client/Industry Experience

Business/Management Consulting
Leadership Coaching & Training
Retail Manufacturing & Product Development
Medical & Sports Management
Academic/Education
Real Estate & Property Development
Technology & Cyber Security
Events & Entertainment

Creative Services:

Concept through execution.

Marketing Strategy & Planning
Graphic Design: Logo, Illustration, Icons
Branding: Design Guidelines and Messaging
Website Design & Development
Writing, Editing & Content Development
Digital Marketing (email, social media, video)
Photography: Art Direction, sourcing, editing
Print Production: Sourcing & Management

web Design

My approach to web design focuses on impact, branding, balance, and clarity.

A visually pleasing, clear hierarchy of information is essential – using images in lieu of text whenever possible.

Aesthetics and ease of navigation work in tandem, to ensure the user can quickly find the right information, while remaining engaged and interested in your story.

Strategy & Branding
Content Development
Writing & Editing
Icon & Digital Illustration
Photo Sourcing & Photo Editing
Social Media Planning & Execution
Email Template Design & Content
Search Engine Optimization

Graphic Design

My design philosophy is simple – though not always simple to achieve: Be noticed. Be focused. Be remembered.

My aesthetic leans toward clean and modern, with a deliberate mix of hard and soft elements to create contrast and interest. Although every concept is customized according to the message we are trying to convey.

illustration

Custom digital illustration.

As a digital illustrator, I create custom images, icons, and realistic 3 dimensional illustrations from scratch. Vector illustrations maintain clean lines, color, and clarity – regardless of complexity – from simple shapes to multiple layers and transparencies.

Although vector illustration can be highly-detailed and somewhat time-consuming work, it is incredibly useful. Once created, a vector illustration can be customized and altered to fit many applications, shapes, and sizes.

Branding

Logo design is an important part of the branding process, but it’s not the only part.

Branding is, first and foremost, about identity –your brand is your signature.

A unique and strategically designed logo helps tell your 'story' – and a carefully curated color palette, typeface, and composition style – used consistently – create a cohesive visual identity across multiple platforms and media.