My design philosophy is simple – though not always simple to achieve: Be noticed. Be focused. Be remembered.
My aesthetic leans toward clean and modern, with a deliberate mix of hard and soft elements to create contrast and interest. Although every concept is customized according to the message we are trying to convey.
My approach to web design is: balance and clarity.
A visually pleasing, clear hierarchy of information is essential – using images in lieu of text whenever possible.
Aesthetics and ease of navigation work in tandem to ensure the user can quickly find the right information, while remaining engaged and interested in your story.
Custom digital illustration.
As a digital illustrator, I am able to create custom images from scratch. These “vector” illustrations maintain clean lines and perfect color, regardless of complexity – from simple shapes to multiple layers and transparencies.
Although vector illustration is highly-detailed and somewhat time-consuming work, it can be incredibly useful. Once created, a vector illustration can be customized and altered to fit many applications, shapes, and sizes.
Logo design is an important part of the branding process, but it’s not the only part.
Branding is, first and foremost, about identity –your brand is your signature.
A unique and strategically designed logo helps tell your 'story' – and a carefully curated color palette, typeface, and composition style – used consistently – create a cohesive visual identity across multiple platforms and media.
Detail-oriented, big-picture thinker.
Driven & focused.
Experienced, life-long learner.